Málaga was awarded in 2020, along with Gothenburg, the title of European Capital of Smart Tourism. A city that incorporates sustainability, accessibility, innovation and culture into smart tourism strategies, to improve the visitor experience. A city that will warmly welcome ALIVE, the Animal Leishmaniosis International Veterinary Event, in 2022.
A good iniciative is Victoria La Malagueña a chatbot that will be your digital guide to the city, with updated information on what is happening, useful details about transport and where to eat and even some curiosities and trivia about Málaga. If you want to find out more, here is the website.